Bigger and better than ever, NBA Beef Expo 2012 is returning to Malvern for two days of exciting activity focusing on the theme, “Making a Difference to your Bottom Line”.

Beef Expo 2012, organised by the National Beef Association with Lloyds TSB Agriculture as major sponsors, will be centred around the Three Counties Showground at Malvern, Worcestershire on Wednesday 23rd May and Thursday 24th May.

The first day will see two farm tours in the local area, followed by the UK Genetics Showcase, before the annual Beef Expo Dinner. The showcase is a new concept allowing visitors from around the UK and further afield to catch a preview of the stunning cattle brought together for the event. There will be pedigree and commercial animals from the breed societies and top primestock beasts entered for the National Spring Spectacular Show, held the next day.

The cattle judging will kick off first thing in the morning on Thursday 24th May, with the main judging ring set among a massive range of trade stands and demonstrations from across the beef sector, all aimed at helping farmers maximise their enterprise profitability. Visitors will be able to learn about the latest developments in genetics, nutrition, husbandry, machinery and marketing to help them run an efficient and profitable beef farming business. Read more