National Beef Association
For everyone with an interest in the British beef industry

Beef price and animal health topics to feature at April NBA events

18th March 2016

Region: National

Chris Mallon: National Director of the NBA
Chris Mallon: National Director of the NBA

Merial Animal Health is partnering with the National Beef Association (NBA) to support beef producer events in Hexham and Welshpool during early April.

These events will focus on engaging with farmers to discuss how they can tackle problems and find out how they can take advantage of current trends in the industry to improve their own businesses.
Chris Mallon says: “As the voice of the beef industry, the NBA has regional committees covering every part of the UK acting on behalf of members. The NBA is keen to encourage engagement and debate. We heartily support the partnership approach and will be working together with Merial to promote the beef industry and listen to farmers’ thoughts.”

Victoria Hudson, Merial Animal Health’s Large Animal Product Manager for the UK and Ireland says: “We’re delighted to support these meetings and look forward to meeting NBA members. As pioneers in the field of antiparasitics, with well-known heritage brands including Ivomec® and Trodax®, Merial has a wealth of information about the production limiting effects of parasites. We hope NBA members will find this useful.”

Meeting dates and locations:

5th April - Hexham and Northern Mart, Tyne Green, Hexham, Northumberland, NE46 3SG
6th April - Welshpool Livestock Sales, Buttington Cross, Welshpool, Powys, SY21 8SR

Arrive at 19:00 for 19:30 start. Events will last around 1.5 hours followed by beef rolls and refreshments.

Chris Mallon, NBA’s National Director will open the event with an update on price trends and recent NBA work. This will be followed by a presentation from a local Merial representative on the effect of parasites on beef productivity and how to lessen their impact. A question and answer session will conclude the session.


Ivomec® Classic Injection for Cattle and Sheep and Ivomec® Classic Pour-on for Cattle contain ivermectin. Trodax® 34% w/v Solution for Injection contains nitroxynil. Ivomec® and Trodax® are registered trademarks of Merial Ltd. ©Merial Ltd 2016. All rights reserved. Legal category: POM-VPS. For further information refer to the datasheet, contact Merial Animal Health Ltd CM19 5TG, or call the Merial Customer Support Centre on 0800 592699. 
Use medicines responsibly.

About Merial
Merial is a world-leading, innovation-driven animal health company, providing a comprehensive range of products to enhance the health and well-being of a wide range of animals. Merial employs 6,100 people and operates in more than 150 countries worldwide with over €2 billion of sales in 2014. 

Merial is a Sanofi company.

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National Beef Association
The National Beef Association is recognised as the Beef Cattle Industry’s consultative body and the voice for a wide range of beef related national industry committees which direct national beef industry policy. They are a company registered by guarantee and membership is open to everyone with an interest in the British Cattle Industry.  
The NBA is there to preserve and improve for the benefit of the public, the general standards of cattle, especially beef cattle, in the United Kingdom, by promoting and encouraging the breeding of beef cattle.

Their aims are to:

Identify and promote highest possible levels of best practice throughout the production chain
Achieve a return that allows quality welfare and standards in the chain to rise
Raise cattle health standards in the UK
Develop beef eating and health benefits to consumers
Improve and widen the scope of beef labelling for the benefits of consumers
Identify and promote the environmental benefits where appropriate of grazing cattle
Maintain beef cattle in the uplands and the communities and landscapes that they sustain
Relief of hardship of beef farmers and their employees

Media Contacts

Merial Animal Health
Rebecca Dawson, Ware Anthony Rust
[email protected]  
Tel: +44 (0) 1223 272800
Mob: +44 (0) 7584 216629 

Barbara Huddart, Glendale PR & Marketing 
[email protected] 
Tel: +44 (0) 1668 283044 
Mob: +44 (0) 7980 850394