National Beef Association
For everyone with an interest in the British beef industry

NBA Beef Expo to host South Devon Performance Championships

30th March 2017

Region: National

The National Beef Association are pleased to announce that they will be hosting the South Devons’ Performance Championships alongside their National Commercial Cattle Show on the 18th May 2017 at NAEC Stoneleigh.

The Performance Championships will judge cattle based on both performance figures and inspection with entries from herds that are Breedplan performance recorded. Performance figures for bulls are accumulated in the ‘Quality Beef Index’ which includes carcase EBVs; and for heifers, the ‘Suckler Replacement Index’ is used which is weighted towards maternal characteristics.

The South Devon breed originates from the South West and is the largest native beef breed. Originally dual purpose, until the 1960s where it evolved into purely a beef breed to compete with continentals. South Devons are renowned for their docility, maternal characteristics, milk yield, grazing conversion along with the meat quality and marbling characteristics of native cattle.

Speaking about the event, Caroline Poultney the Breed Secretary of the South Devon Herd Book Society stated “We feel that performance figures play a key role in the future of cattle breeding. As a society, we actively encourage herds to record performance to improve their herd selection process and improve sale prospects. The Performance Championships aim to celebrate those herds who are reaping the benefits of performance recording and showcase their quality cattle”. “We are delighted to be involved in this year’s Beef Expo. It is an ideal venue as it is the only beef focused technical show in the country, with a specific target audience – commercial beef farmers who are keen to use every tool in the box to improve their own herd’s performance and profitability. We are also pleased to be sponsoring the farm tours including R G Elliott & Sons fantastic herd of South Devon cattle at their best, utilising grassland and forage to produce quality suckler herd replacement and stores.”

A key event for knowledge exchange and networking within the beef industry, the Beef Expo celebrates and showcases the very best of the British beef industry. This year the show will include commercial, breed society and educational stands, seminars, farm tours, beef industry dinner and two cattle shows. With something for everyone, it is a key date in the beef calendar.

Notes to Editor’s:
Organised by the National Beef Association, the Beef Expo is a key date in the Beef industry calendar.
Hosted by the NBA this year at Stoneleigh’s NAEC on the 18th May the Expo will include The Commercial Cattle Show, the South Devons Championships, over 100 industry and educational trade stands, seminars, demonstrations, farm tours (17th May), beef industry dinner (17th May) and the Future Beef Farmer Challenge. Trade stand applications, visitor tickets, farm tour tickets, industry dinner tickets and cattle show entry forms and future beef farmer entry forms are available online on the NBA Beef Expo website,, where further detailed information about the event can also be found. A word document of this press release can be downloaded at under press releases. Images and Logos can be requested from the Marketing and PR Manager.

For all Media and PR enquiries regarding Beef Expo please contact Tom Kinroy, Marketing and PR Manager Tel: 07738 229752 Email: [email protected]
Event Organised By: National Beef Association
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