Press Release Comprehensive Display of Beef Breeds at Beef Expo 2010

COMPREHENSIVE DISPLAY OF BEEF BREEDS AT BEEF EXPO 2010

More than 350 cattle of 22 different beef breeds will be on display at the UK’s national beef event, Beef Expo 2010, to be held at Hexham Auction Mart on Thursday, May 27.

Organised by the National Beef Association with Lloyds TSB Agriculture as major sponsor, Beef Expo is held at a different venue each year and attracts thousands of beef farmers and industry professionals from across the UK and Ireland, as well as from overseas.

“Beef Expo provides the ideal opportunity for pedigree and commercial beef producers to assess and compare the rich tapestry of breeds which contribute to the UK’s world leading beef industry,” said Hexham and Northern marts’ auctioneer, Scott Donaldson, who chairs the local organising committee.

“All breeds of commercial significance in the UK will be represented in what will be the most comprehensive display of beef cattle ever seen at a Beef Expo.

“We are grateful to all the beef breed societies who are supporting the event and appreciate the tremendous platform Beef Expo offers to promote their breeds. In addition to the pedigree and cross-bred cattle on display, breed experts will be on hand to discuss the particular advantages of their breed for commercial beef production.”

The British Charolais Cattle Society has been confirmed as a mainline sponsor of the event along with Dunbia, Eblex, Hexham & Northern Marts, Intervet Schering-Plough, Morrison Supermarkets, SAI Global and Yara.

Other features of Beef Expo will include more than 120 trade stands, technical and practical demonstrations, stockjudging competitions, comprehensive seminar programme and the National Spring Spectacular Show. A novel bull judging competition will also give breeders entering bulls a one-in-sixteen chance of winning £10,000 for a £500 stake and competitors the opportunity of winning the bull placed first.

The following beef breeds will be represented –  Aberdeen-Angus, Beef Shorthorn, British Bazadaise, British Blonde, British Blue, British Charolais, British Limousin, British Parthenais, British Piemontese, British Simmental, Galloway, Hereford, Highland, Lincoln Red, Longhorn, Luing, Murray Grey, Red Poll Salers, South Devon, Stabiliser and Whitebred Shorthorn.

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NOTE TO EDITORS: A press briefing to announce final details of Beef Expo 2010 will be held on MONDAY, MAY 10, commencing at 10.30am, followed by lunch. The venue will be a farm near Hexham to provide photo opportunities. Full details later.

Further information from Euan Emslie, Event Organiser, on Tel: 01430 441870. Fax: 01430 448432. Mobile: 07718 908523. Email: [email protected] Website: www.beefexpo.co.uk

Issued by Agricultural Communications Ltd. Tel/Fax: 01330 811616. Mob: 07801 186303. E-mail: [email protected]

April 7, 2010