National Beef Association
For everyone with an interest in the British beef industry

NBA Beef Expo Ready for Yorkshire Triumph The very best of British Beef breeding lined up for top industry event

15th May 2015

Region: National

Taking place in York for the first time ever, NBA Beef Expo 2015 is focussing on the future of the industry, advances in technology and the rapidly changing demands of today’s consumers.
NBA Beef Expo is the British Beef Industry’s annual showcase, is being hosted at York Auction Centre (YO19 5GF) on Thursday 21st May. With over 380 head of cattle, 19 breed societies in the region of 200 trade stands up to 7000 farmers and being attended by one of Britain’s most famous farmers, Adam Henson it is expected to be a record breaking event.
In addition to the farm tours, the National Spring Spectacular Show and seminars, this year sees the launch of The Future Beef Farmer Challenge.
The event gets underway on Wednesday 20th May have with the farm tours to the top of the Yorkshire Wolds to three very interesting and very different farms which highlight the tremendous diversity of beef farming in this area. These include:
The Millington Grange Estate, home of the famous Millington Limousin Herd
JSR Farm’s Givendale Herd and home to the Beef Improvement Group’s Net Efficiency Unit
GD Stephenson & Sons Ltd near Market Weighton, a 200 commercial Suckler herd of Limousin Cross, Salers Cross and South Devon Cross cows.
The 5,000 prize-funded National Spring Spectacular Show (NSSS), continues to grow from strength to strength with entry numbers in the 15 classes sitting at 152 head of cattle. There are 27 new exhibitors and 5 auctioneers have entered the Auctioneers Challenge. The judges are both leading Scottish Beef Breeders from Perthshire. Wilson Peters will judge the Native, Continental Classes and Supreme Championship, and Craig Robertson will judge the Baby Beef Champions and Young Handlers classes.
Amongst demonstrations taking place there will be Peter Jones Livestock Ltd and his demonstration of beef from the dairy herd which will also be a first-time showcase for organic stock from the Organic Livestock Marketing Cooperative. Ripon Farm Services will be looking after machinery demonstrations with a focus on grassland management. Bishopton Veterinary Group will be running workshops on foot trimming and pneumonia prevention.

Commenting in advance Richard Tasker said: “We are very excited to be hosting NBA Beef Expo and my thanks go to a very hardworking committee and the very generous support from mainline sponsors Caltech-Crystalyx, Dunbia, EBLEX and Lloyds Bank together with all the other sponsors of the various sections of the event. We have put together a fantastic programme which I believe will be of interest and enjoyed by everyone in the beef industry right through to the end consumer. It is definitely an event not to be missed.”

“Beef Expo is designed to help all of us meet the many challenges in the beef industry and to give the opportunity to network, meet new customers, learn about new technology and developments and take home new ideas and enthusiasm.”

Technology is much more useable and affordable now than it has been in the past, but still many farmers are not aware of what it can do for them. The three seminars will demonstrate how technology can be integrated, and how it can save time and money, and ultimately resolve problems. Being presented by experts in their field, they are:
EID benefits to the Beef Industry
VIA [Video Imaging Analysis] the Future of Grading
Remote Cattle Management
This year’s event also sees the launch of The Future Beef Farmer Challenge. Initiated by the NBA, this is a team and individual contest to test the skills, knowledge and abilities of young beef farmers. It is run in association with EBLEX, the Charolais Cattle Society, XL Vets and Thompsons of York. Entrants in the competitions will face four challenges where they will be asked to demonstrate their knowledge of breeding and genetics, cattle health, nutrition and cattle selection for slaughter.
Also featuring for the first time is the focus on understanding what people want when they go to their local butcher or supermarket. “Meeting the Changing Lifestyle of Today’s Consumer” will be a special ASDA presentation designed to get beef farmers in touch with end user’s expectations so that they can help better meet customer demands. This presentation includes a butchery competition and demonstration and a cookery expo from Steph Moon, a celebrity Yorkshire chef and consultant for all things food.
In the region of 20 Breed Societies will be displaying the very best in pedigree and commercial beef breeding and over 150 trade stands will be providing the latest information on genetics, breeding, nutrition and the industry’s latest technical developments.

Many of organisatiosn involved in the beef industry choose to use NBA beef Expo to launch new products and services and this year these include:
EBLEX - launching their herd management calendar
Agri – Min Ltd - launching Agrimin24.7 Smartrace Lamb
Farmer Green Auctions - launching their online trading business
DRT Trailers Ltd - launching the Dalesway Cattle Catcher and a 1500 Litre Roadgoing bowser
The Wagyu Breeders Association (WBA), formally launched in Nov 2014 - the first new Cattle Breed Society in over 20 years - will be announcing details of a whole package of benefits to members and producers, including registration and performance recording facility
All media enquiries to: Barbara Huddart - Glendale PR
T: 01668 283 044 - 07980850394 E: [email protected]

NBA Beef Expo 2015 - Programme of Events

Wednesday 20th May
09.15 – 16.05 Farm Tours – Visit to three east Yorkshire Beef Farms – Wold Farm, Bishop Wiliton (JSR Farms), Hogh College farm, Millington (Ashcourt Farming) & Londesborough Wold farm (GD Stephenson & Sons)
Thursday 21st May
09.00 Event opens to public.

09.00 – 16.00 National Spring Spectacular Show of cattle judging (Show Ring)

09.00 – 17.00 Beef from the Dairy Herd & Organic Beef Demonstration area open to the public.

09.00 – 10.00 Judging of Best Beef Breed Society, Trade indoor and outdoor stands.

09.00 – 14.00 Future Beef farmer Challenge Competition

10.00 – 10.20 Foot trimming workshop including video demonstration (in Trade Stand marquee)

10.30 – 12.15 Working Machinery Demonstrations (Grass Paddock)

11.00 -11.45 Seminar – EID Benefits the Beef Industry (Cattle Sale Ring)

11.00 – 12.30 Changing Lifestyle of Today’s Consumer

12.00 – 12.45 Seminar – VIA The Future of Grading (Cattle Sale Ring)

12.30 – 12.50 Pneumonia Prevention Workshop (In Trade Stand Marquee)

13.00 – 13.45 Seminar – Remote Cattle Management – Advances in cattle Management (Cattle Sale Ring)

13.30 – 15.30 Working Machinery Demonstrations (Grass Paddock)

14.00 – 14.20 Foot trimming workshop including video demonstration (In Trade Stand Marquee)

14.00 – 15.15 Changing Lifestyle of Today’s Consumer

15.00 Future Farmers Challenge & Stockjudging Competition’s Award Ceremony (Cattle Sale Ring)

15.30 – 15.50 Pneumonia Prevention Workshop (In Trade Stand Marquee)

17.00 Event closes to public.