The National Beef Association

The NBA aims to:

• Identify and promote highest possible levels of best practice throughout the production chain
• Achieve a return that allows quality welfare and standards in the chain to rise
• Raise cattle health standards in the UK
• Develop beef eating and health benefits to consumers
• Improve and widen the scope of beef labelling for the benefits of consumers
• Identify and promote the environmental benefits where appropriate of grazing cattle
• Maintain beef cattle in the uplands and the communities and landscapes that they sustain
• Relief of hardship of beef farmers and their employees