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The NBA aims to:
- Identify and promote highest possible
levels of best practice throughout the production chain
- Achieve a return that allows quality
welfare and standards in the chain to rise
- Raise cattle health standards in
the UK
- Develop beef eating and health benefits
to consumers
- Improve and widen the scope of beef
labelling for the benefits of consumers
- Identify and promote the environmental
benefits where appropriate of grazing cattle
- Maintain beef cattle in the uplands
and the communities and landscapes that they sustain
- Relief of hardship of beef farmers
and their employees
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