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National Beef Association
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Latest News from the NBA
18/06/2007
Multiples asked to check out fresh cut supply systems for cow beef.
Region: National
The National Beef Association has written to the four largest supermarkets pointing out industry fears that cow beef is being diverted into fresh retail cuts other than mince - which creates a danger that some consumers will be put off making future purchases because quality consistency, particularly with tenderness, is jeopardised. In its lette...
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